Define Brand Strategy and Communications Plan
Leverage Signature Accomplishments and Programs
Promote and Celebrate
Implement a National Rankings Improvement Program
Adelphi University has been nationally recognized and cited by several well-respected organizations and publications such as The Princeton Review, U.S. News & World Report, Fiske Guide to Colleges and Forbes as a top choice for a quality education. At a time when higher education is under intense scrutiny to demonstrate its relevance and value, we’re proud to know that other people are taking notice of the great things happening at Adelphi.
Adelphi’s Top-Rated Nursing School Expands World-Class Nurse Practitioner Program
Adelphi’s innovative programs are making news. The College of Nursing and Public Health is ranked in the top 10 in New York State by Niche.com. And Newsday recently highlighted our high-tech approach to preparing students for success as nurse practitioners. The demand for nurse practitioners is spiraling—it is now the second most in-demand health degree in the country, according to USA Today. Adelphi is readying students for the healthcare environment of the future.
Adelphi Ranked a Top School for Providing Part-Time Employment for Students
In a recent ranking by Student Loan Report, Adelphi came in the top 25 percent of schools for offering part-time employment for students. Adelphi is ranked at 54 out of 250 schools. According to Peterson’s Financial Aid Data for 2016, Adelphi offered 1,162 part-time jobs to students. Part-time employment is a powerful way for students to build a résumé and working skills, in addition to paying their bills.
The U.S. News & World Report Rankings Are Out, and Adelphi Has Moved Up
U.S. News & World Report, one of the leading sources for reviewing and grading colleges across the country, released its highly anticipated 2017 U.S. News & World Report Best Colleges rankings. Adelphi University jumped seven points to a ranking we share with the University of Texas-Dallas, the University at Albany (State University of New York), St. John Fisher College, San Diego State University and Ohio University.
Adelphi has also landed in the publication’s top 100 Best Schools for Veterans, ranking 98th and tying with the University at Albany and St. John Fisher College.
Adelphi Named a Top 20 School for Education Master’s Degrees
Teacher.org has just released its Best Colleges for Master’s in Education rankings, and Adelphi University came in at 13 out of 352 qualifying schools.
Adelphi topped the list among schools in New York State and outranked a number of highly competitive colleges. The ranking is based on a number of factors, including relative program size, graduation rates, affordability and online education options.
USA TODAY College Names Adelphi a Top 10 College for Social Work
Adelphi is ranked fourth nationwide on the list and second among schools in New York.
USA TODAY writes, “Adelphi University has a long tradition of providing students with an excellent education. The school employs faculty that are knowledgeable and have experience in the social work field, helping students to digest information while allowing them to develop empathy and the necessary people skills to be successful in this field.”
New Branding Initiative Launches Improved Color Palette, Updated Typography, and Overall University Brand Statement
Key input from University Admissions and student ambassadors was incorporated into new branding efforts, which will be reflected in prospective student material under development for admissions and other publications.
Final Decision on New Branding Letter Mark Has Been Opened to Campus Community
To build community involvement with the new branding efforts, the final two logos are being shared with the entire Adelphi community via an online survey. Voting will take place over three days; the winner will be announced in March.
Developed, Wrote and Designed Strategic Plan, Momentum, to Communicate Our Core Values and Our Path Forward
This University-wide effort, involving six operational goals and a constantly updated progress report, will be sent to as a link to 96,000+ readers via President’s email in March. Physical booklets have been sent to over 400 donors, alumni and strategic influencers.